Meet the Arrogant Pixel Team

Established in 2015, Arrogant Pixel LTD is a game development studio based in London, UK.

Our games aim to deliver unexpected and genre-subverting experiences with a lot of heart.

We are ambitious in our goal to release award winning, chart-topping games that stand out from the crowd.

We also offer a range of software development, rapid prototyping, multimedia, marketing & business solutions.


Jay Shin

Jay Shin

CEO & Managing Director

Jay was highlighted in Ensemble 2022 and is an elected member of the UKIE board of directors, standing for the UK’s vast and talented indie developers. She is a seasoned educator, game developer, and business leader, specializing in strategy, brand building, and entrepreneurship. She’s currently senior lecturer & BSc (Hons) Games Design & Animation course leader at UWL.

 

Ben Simpson

Ben Simpson

COO, Creative Director

Ben is a British game developer and founder of indie studio, Arrogant Pixel. He’s also an experienced educator, delivering masterclasses at XR Bootcamp & a visiting lecturer at UWL. He’s best known for creating ​The Tale of Doris & the Dragon, a cult hit with 100,000+ plays on Newgrounds.com & Escape Room communities.

Ryan Callard

Ryan Callard

CFO, Content Director

Ryan is an all-rounder; offering AV specialism to create high-impact video content, leading teams as Project Manager, and offering game design expertise through content management for our games. As a previous audio specialist, he was the Voiceover Lead for the Doris series. He’s also founder of Hugs.tf, a charity live stream event that raised £75,000+ for Special Effect, the gamer’s charity. Ryan is also a lecturer at the UWL.

Sally Sheppard

Sally Sheppard

Art Director

Sally is our Art Director, in control of making things look pretty. She is the founder of Wyrdren Games a fellow indie studio, and solo-developer of the “Spellbound” game series which won Narrative Excellence at the London Game Festival. She is a game art generalist, dabbling in 2D and 3D, and managing the largest department in Arrogant Pixel. She also lecturers at UWL, is a Women in Games and Into Games Ambassador. Sally has also been invited to talk at conventions such as EGX, Develop: Brighton and GDLX.

Assad Bokhari

Assad Bokhari

CTO, Audio Director

Assad is a renowned audio designer, programmer, and music producer, previously recognized for his innovative use of the Nintendo Gameboy™. He has worked with Warner Chappell on various library music projects, and worked on a number of indie projects as composer. He is the creator of Traders of the Silk Road, owing to his extensive history knowledge. He also shares his knowledge as a lecturer and course tutor for students at UWL & ICMP.

Pedro Ramos

Pedro Ramos

Programmer, QA Tester & Software developer


Pedro is a versatile programmer with a broad skillset, experienced in various languages and development engines. Having worked in commercial gaming, he now specializes in cybersecurity and QA testing.  Since joining Arrogant Pixel, he has been helping the company build new software and video games rather than trying to break them.

 

Kristof Firnigel

Kristof Firnigel

Artist & 3D Generalist


Kristof is an artist and recent UWL graduate with a BSc in Games design and Animation. He specializes in Unreal Engine 4, Unity, Blender, and Adobe software. Kristof enjoys 3D modeling, illustration, character design, and 2D/3D animation. He has worked on short films and recently joined a social media project for game design students.

Saf Khan

Saf Khan

Digital Artist, Illustrator & Animator


Meet Saf, aka DarkLitria, a celebrated freelance digital artist known for her breathtaking illustrations. She works on diverse creative projects and commissions for fan communities. She’s contributed her artistic flair to The Tale of Doris and the Dragon, Terratorial and Traders of the Silk Road. 

Notable partners, awards and achievements: